Why Send Your Christmas Cards On Festive Friday?

I know there are ready meals but I still prefer to cook using fresh ingredients and go to the restaurant for special occasions. The affordable wine we drink in weekdays gives me no pleasure in comparison to the good ones we have saved for the weekend (and surely more expensive). So, despite the fact that we all have smartphones nowadays, the accessibility of information diminishes the special moment of greetings. We receive texts, Facebook messages, tweets, instagrams, pins…no end. This might be the reason you could start sending real, paper Christmas cards. The recipient will love it, guaranteed!

To honour that, Festive Friday is in its 2nd year. It is an annual initiative organised by the Greeting Card Association. It is a very simple idea. Dedicate an hour (or two) to writing and sending personal Christmas cards and get the Christmas sending season started.

It was reported that last year’s event was a huge success with thousands of Christmas cards being sent and going through the letterboxes in the first week of December encouraging the whole country to get in the festive card-sending mood.

It has been proven that receiving greeting cards is good for your health and wellbeing. It also adds enormous value to your family history and is a wonderful keepsake for generations to come.

If you are a retailer Festive Friday  has downloadable versions of the poster and flyers, which you can add to your website or Facebook page to spread awareness and encourage your customers to send Christmas cards along.

This year I have enjoyed designing SABIVO Design’s first Christmas collection, Twinkle. Some of the top-sellers are naturally for:

Mum Handmade Greeting Card Snowflakes, Reindeer & Love Heart  T01 Mum Christmas Handmade Greeting Card SABIVO Design800

Dad Handmade Greeting Card Stars, Reindeer & Snowflakes

T02 Dad Christmas Handmade Greeting Card SABIVO Design800

Daughter Handmade Greeting Card Foxes & Presents  T09 Daughter Christmas Handmade Greeting Card SABIVO Design800

Sister Handmade Greeting Card Owls &Present

T10 Sister Christmas Handmade Greeting Card SABIVO Design800

You can view the whole Twinkle range here and selected designs are available to purchase from our website. I hope this post has inspired you to send Christmas cards this season….even if it is just one, it is still a start. A good one!

Best wishes,

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Why Go To The Ladder Club? – Part 2

 

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Photo credit: Jim Bullough

It has been more than a week since I attended the Ladder Club for new greeting card publishers. I posted earlier what was all about but if you have not had the chance to read the previous post, you can read it here. The list of the speakers also gives you a good insight of what was covered on Day 2.

The networking dinner was wonderful and I had a chance to meet people I already knew as well as new ones. At dinner I sat next to Lorraine from Rush Design and Henri Davies, former National Trust and WHSmith Buyer and currently a retail consultant. I had interesting conversations with both of them but had a proper giggle with Lorraine. We’ve discovered that we are both self-taught artists and somehow entered the world of greetings with the similar idea of ‘how hard can it be to design a card’ (more on that on another blog post). I was also looking forward meeting Lynn Tait of the Lynn Tait Gallery. She is the heart and soul of the Ladder Club and true inspiration, both personally and professionally. The food was lovely and all in all, a fantastic evening before a full day of talks that were to follow.

I thoroughly enjoyed the seminar day, which was packed with valuable information, although drawing from my previous experience in fashion retail and buying, there were not many surprises to what I have heard. But I still found it good to compare similarities and differences. My thoughts are, if you have never been in business and all your life have designed or created lovely designs and products, the seminars will be eye-openers.  I wholeheartedly recommend attending the first and the second day. As a bonus, you can also join the Ladder Club Facebook Group Page. There are some wonderful discussions going on and you can ask even more questions or what was not clear on the day even after the seminars.

So, best of luck with your future venture in greeting card publishing. Hope to see you soon at some of the trade shows and if you go to the Ladder Club, do not forget to pop a little badge on your website and tell everybody that you have attended one of the very special clubs in the world.

The Ladder Club Logo1

Best wishes,

SSK Signature

 

What is the Ladder Club For Greeting Card Publishers? – Part 1

Ladder Club Logo

Every year, new greeting card publishers head for pilgrimage down to Westcliffe on Sea. You may think that is a strange time of the year to be enjoying the seaside, but the salty air and pretty coastal views are just a bonus. We, including me, all go for one reason, to attend the annual Ladder Club seminar. If you are after greeting card publishing and do not know where to start, this is the event to attend, preferably before you start the ball rolling.

The seminar is a crush course that runs over two days and is organised by Lynn Tait of the Lynn Tait Gallery. The first day, Getting on the Ladder, is for those who consider such business venture. This year is on 4th November 2014. There is a networking dinner the night before and is valuable as the attendees will get to meet each other and the speakers before the seminars.

The second day, Climbing the Ladder, is for those who have already embarked on some kind of business venture: have attended the first day of the seminar (usually advisable the year before), exhibited at least at one trade show, have turned at least £3000 etc. This year the second day on Wednesday 5th November 2014 with networking dinner the night beofe.

The schedule for the second day is super tight and there will be speakers as follows: Sharon Little – Chief Executive of the Greeting Card Association, Jakki Brown – Editorial Director and Co-Owner of Max Publishing, Progressive Greetings magazine, Claire Williams and Karen Wilson – Co-Founders of Paper Salad, Miles Robinson – Co-Owner of House of Cards, litho printing Simon King of The Sherwood Press, digital printing Bob Short of The Imaging Centre, envelopes Julie Brightley from Enveco, paper board Mark Jessett of GF Smith, Jeremy Corner – Managing Director of Blue Eyed Sun, Chris Houfe – Sales Director of GBCC and Waterwells, Henri Davies – Buyer of the National Trust and consultant.

The cost for each seminar is only £48, including lunch and refreshments. The seminar dates are usually announced in Progressive Greetings magazine, word of mouth, once you join the Greeting Card Association or you can register your interest by contacting Trudi or Pauline on 01702 480180 or email waiteandtaitbakery@hotmail.com. Places are booked quickly; I have missed the Ladder Club for 2 years, so it is strongly advisable to book as soon as you are certain it would be of interest to you. I hear not everybody continues with their originally chosen path and I think it is a great idea to get answered tons of business questions, learn publishing specifics or obtain invaluable industry knowledge for a very small cost price.

So, this is part one of the Ladder Club post and I shall update wih my views on how the seminar has actually been. It may be November and a bit chilly outside but I have packed my sunglasses and I am heading down south to the sea. I can hear the waves now…

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