Here in the UK we have something lovely happening every year – National Thinking Of You Week. The Greeting Card Association (GCA) launched it last year and due to its tremendous success it is going to run as an annual campaign.
The idea behind is to send a real card a day to someone you love, care, haven’t been in touch for a very long time or simply to say hello. The campaign aims to create a wave of love, caring and happiness during the week of September 21-27 2015. Unlike anything you send or receive via digital channels, a greeting card will bring joy and happiness to the person sending the card and to the recipient. The campaign is going to be supported by the GCA, several small and larger retailers (and their magazines) and also a top consumer magazine Crafts Beautiful (readership 100,000). If you are a retailer, we encourage you to participate as it will bring awareness to your customers, will stimulate your mind to come up with some lovely events in store, which will drive footfall and customer spending. As usual there is a prize each for Best Event and Best Window Display so do share your photos for a chance to win!
You can download a free toolkit to support your campaign by clicking here and use flyers and banners both in store and on social media (or use the banner from this blog post by simply right clicking in the picture). To participate in the campaign via social media, please use #ThinkingOfYou #SendingSmiles. Hope you have a great time planning and participating in the campaign. We are going to repeat it this year and we promise you, it really is worth it.
Happy writing all!