We are delighted to announce that our NEW trade website is live now. To celebrate the launch we have an amazing launch offer and prize and a mailer was sent out last week.
The website allows our lovely trade customers to browse and order from all collections available. They can also download the e-catalogue in a magazine style fashion and the chat option gives an instant contact, should they need to discuss anything with us.
Some of the NEW designs we are launching at Spring Fair in February 2018 are available now in ranges Lucid and Fly.
Retailers already stocking our cards would notice that some feathery friends have shaken off their winter attire and have put on a rather cheery faces as sitting amongst spring foliage and fresh blooms. That’s right, we have added new designs to our popular range Fly and it has been much fun creating them.
The designs follow the same contemporary watercolours as original launch but updated with jewels and glitter dots. The new designs have everyday and age captions and they would help retailers refresh the store shelves for the birthdays and occasions now while their focus is still on the most important retail event in the calendar, Christmas. The cards are available to order as printed or handmade cards, both competitively priced.
To view the new designs and our new catalogue, please get in touch and we will be happy to send one along.
Thinking of You Week runs 25 Sept 2017 – 1 Oct 2017 in the UK and it is the perfect week to send a happy thought, a smile or just a simple hello to somebody you love or care about. The idea is to inspire people to write greeting cards and by sending them, to create a wave of love, caring and happiness.
It has scientifically been shown that sending cards generates positive feelings and wellbeing. On top of that, a handwritten card is far more personal and special than a text message or the tasteless social media message.
So, grab a pen, make a cuppa and send a happy thought to someone special to you. I am sure they’ll love it.
Male cards are notoriously difficult to design, so it was such a lovely news for us that our recently released male range Great Times just flew off the shelves…both ours and of our great retail customers.
So, I have been very busy designing some additions to that range and we have now released more than 40 NEW designs. Plenty of bold black typography and copper metallic keep the range fresh, on trend and striking. The designs cover milestone birthdays, family relations, additional open birthdays and open caption ‘Dad’ cards.
Naturally, all our cards are designed and manufactured in England.
Our retail customers get a sneak peek with our newsletter updates. If you are new to us and think your customers would love our cards, please make sure you get in touch. If require paper catalogue and a sample card, just let us know and we will be happy to send one.
Creatively, Christmas is one of the most difficult ranges to do. It is probably because it has been done over and over again but is also the one where experimenting is most restricted. People like traditional designs. What is a Christmas card without robin, Santa, snow, presents etc. Would you buy a Christmas card in pink, blue and yellow or would it be in green, red with gold and glitter?! The answer is that you might experiment with the colours but my wild guess is majority of people will buy the latter.
Christmas is also one of the most commercially justifiable worth spending time on design collections. Would there be a gift store, boutique, garden centre without a Christmas card selection?! Probably not. So, roll up your sleeves and get to designing lovely ranges.
This year, I have built on the success of my Fly range and decided to expand into Christmas. I have birds, birds, birds. As usual, I have experimented with ‘safe’ and with ‘wild’ designs. Some I know will sell well, others I think are a bit of a risk. However, they all help me understand my customers, old and new, so I can continue to create better greeting cards.
This blog post has just a tiny selection of what retailers have been ordering since February. They will be available for retail customers from August. Hope you like them and some of our cards are enjoyed by your loved ones.