Category Archives: Greeting Card Industry News

Are you ready for Spring?

Spring Fair is just around the corner and we will be launching 60 new designs at the weekend. It is the biggest trade show in the UK and hosts 300000 products from 3000 exhibitors and 64000 visitors attend it every Spring. It is where the planning for the year ahead happens.

We will be showcasing never seen before designs from three different ranges. First one is our new range Cockatoo, which we have been delighted to have been featured in Progressive Greetings. page 119. We are tapping on the tropical trend and it features parrots, flamingos, cocktails and tropical flowers and has true summer feel. The first 20 designs are across everyday and popular occasion captions. All designs are hand-illustrated and hand-finished with cup flower jewels and polka dot bows. We proudly design and hand-finish our cards here in England. The cards are 145 mm square and wrapped in rib craft envelopes and cello bags.

01 SABIVO Design Greeting Card Birthday Cockatoo

Then, we have our glamorous and chic range Bijoux. The monochrome line work features hand-illustrated elegant designs of fashion shoes, posh teacups, champagne flutes. The artwork is accentuated with gold paint and hand-finished with colourful cup flower jewels and organza bows. The 20 designs are across everyday and popular occasion captions. All cards are competitively priced to delight your customers. The cards are 145 mm square and individually wrapped in gold envelopes and cello bags.

02 SABIVO Design Greeting Card Birthday Owl 800

And at last, we have expanded our popular Garden range with 20 new everyday and occasion captions, featuring chicken, sheep, birds and abundance of colourful garden blooms. All designs are hand-illustrated and hand-finished with cup flower jewels and polka dot bows. The cards are 145 mm square, wrapped in rib craft envelopes and cello bags.

03 SABIVO Design Greeting Card Retirement 800

We have undergone the mighty task to totally revamp our product shots and the catalogue. As such, more that 250+ designs have been re-shot and re-touched and we are really pleased with the result. You can download the ranges when you click here and if you require trade prices or paper catalogues and a sample, please get in touch.

We would also like to invite you to visit us at Spring Fair so you can see the cards in the flesh and there would be all best-sellers too. So, if you are at the show come and see us on stand 3W18. If anything, we will have chocolate to top up your sugar levels and keep you going those long miles at the NEC.

We look forward meeting you and doing business with you.

Best wishes

SSK Signature

Win Festive Friday Giveaway

 

Festive Friday 2015

It is Festive Friday in the UK and we  would like to share with you our Festive Friday Giveaway. It is a wonderful initiative by the Greeting Card Association. It has the sole aim of creating a wonderful wave of love and you can read all about here.

All you have to do is Share and Like our posts on social media by 9pm TODAY for a chance to win this pack of 6 Christmas cards!

Follow us on Twitter, Facebook, or Instagram for a chance to win.

Good luck and Happy sharing!

SSK Signature

Think Of Someone, Send Love

 

ToYW_Banner_2015

Here in the UK we have something lovely happening every year – National Thinking Of You Week. The Greeting Card Association (GCA) launched it last year and due to its tremendous success it is going to run as an annual campaign.

The idea behind is to send a real card a day to someone you love, care, haven’t been in touch for a very long time or simply to say hello. The campaign aims to create a wave of love, caring and happiness during the week of September 21-27 2015. Unlike anything you send or receive via digital channels, a greeting card will bring joy and happiness to the person sending the card and to the recipient. The campaign is going to be supported by the GCA, several small and larger retailers (and their magazines) and also a top consumer magazine Crafts Beautiful (readership 100,000). If you are a retailer, we encourage you to participate as it will bring awareness to your customers, will stimulate your mind to come up with some lovely events in store, which will drive footfall and customer spending. As usual there is a prize each for Best Event and Best Window Display so do share your photos for a chance to win!

You can download a free toolkit to support your campaign by clicking here and use flyers and banners both in store and on social media (or use the banner from this blog post by simply right clicking in the picture). To participate in the campaign via social media, please use #ThinkingOfYou #SendingSmiles. Hope you have a great time planning and participating in the campaign. We are going to repeat it this year and we promise you, it really is worth it.

Happy writing all!

SSK Signature

NTOYW final

 

Why Send Your Christmas Cards On Festive Friday?

I know there are ready meals but I still prefer to cook using fresh ingredients and go to the restaurant for special occasions. The affordable wine we drink in weekdays gives me no pleasure in comparison to the good ones we have saved for the weekend (and surely more expensive). So, despite the fact that we all have smartphones nowadays, the accessibility of information diminishes the special moment of greetings. We receive texts, Facebook messages, tweets, instagrams, pins…no end. This might be the reason you could start sending real, paper Christmas cards. The recipient will love it, guaranteed!

To honour that, Festive Friday is in its 2nd year. It is an annual initiative organised by the Greeting Card Association. It is a very simple idea. Dedicate an hour (or two) to writing and sending personal Christmas cards and get the Christmas sending season started.

It was reported that last year’s event was a huge success with thousands of Christmas cards being sent and going through the letterboxes in the first week of December encouraging the whole country to get in the festive card-sending mood.

It has been proven that receiving greeting cards is good for your health and wellbeing. It also adds enormous value to your family history and is a wonderful keepsake for generations to come.

If you are a retailer Festive Friday  has downloadable versions of the poster and flyers, which you can add to your website or Facebook page to spread awareness and encourage your customers to send Christmas cards along.

This year I have enjoyed designing SABIVO Design’s first Christmas collection, Twinkle. Some of the top-sellers are naturally for:

Mum Handmade Greeting Card Snowflakes, Reindeer & Love Heart  T01 Mum Christmas Handmade Greeting Card SABIVO Design800

Dad Handmade Greeting Card Stars, Reindeer & Snowflakes

T02 Dad Christmas Handmade Greeting Card SABIVO Design800

Daughter Handmade Greeting Card Foxes & Presents  T09 Daughter Christmas Handmade Greeting Card SABIVO Design800

Sister Handmade Greeting Card Owls &Present

T10 Sister Christmas Handmade Greeting Card SABIVO Design800

You can view the whole Twinkle range here and selected designs are available to purchase from our website. I hope this post has inspired you to send Christmas cards this season….even if it is just one, it is still a start. A good one!

Best wishes,

SSK Signature