Think Of Someone, Send Love

 

ToYW_Banner_2015

Here in the UK we have something lovely happening every year – National Thinking Of You Week. The Greeting Card Association (GCA) launched it last year and due to its tremendous success it is going to run as an annual campaign.

The idea behind is to send a real card a day to someone you love, care, haven’t been in touch for a very long time or simply to say hello. The campaign aims to create a wave of love, caring and happiness during the week of September 21-27 2015. Unlike anything you send or receive via digital channels, a greeting card will bring joy and happiness to the person sending the card and to the recipient. The campaign is going to be supported by the GCA, several small and larger retailers (and their magazines) and also a top consumer magazine Crafts Beautiful (readership 100,000). If you are a retailer, we encourage you to participate as it will bring awareness to your customers, will stimulate your mind to come up with some lovely events in store, which will drive footfall and customer spending. As usual there is a prize each for Best Event and Best Window Display so do share your photos for a chance to win!

You can download a free toolkit to support your campaign by clicking here and use flyers and banners both in store and on social media (or use the banner from this blog post by simply right clicking in the picture). To participate in the campaign via social media, please use #ThinkingOfYou #SendingSmiles. Hope you have a great time planning and participating in the campaign. We are going to repeat it this year and we promise you, it really is worth it.

Happy writing all!

SSK Signature

NTOYW final

 

All About Neon

XO Range SABIVO Design

Just hot off the press is our new XO range. We launched it at Spring Fair 2015 and here is the original blog post about it.

We quickly expanded it as it was so popular with retailers. We are delighted to see it appear on the pages of April’s Greeting Today Magazine, a must have read in the greetings industry. To see the whole editorial jump to page 40 for more details. We have pugs, flamingos, candles, cakes, owls etc., but above all many neon love hearts that surely will delight most customers.

Photos do not give justice to the lovely simplicity of the designs, so if you are a retailer and loving the minimalistic look, please get in touch for your complimentary sample and a trade catalogue.

Thank you,

SSK Signature

 

 

 

Have You Seen Our Hot New Ranges For Spring 2015?

We have just come back from Spring Fair and here are the three new ranges we launched at the show as well as the ‘wild card’ range we added literally in the last minute.  All ranges were launched exclusively at the trade show, so here is more about them.

First up is ‘Garden’. The range has 12 designs to cover the celebrated birthday milestones, including 65, 75 and 85 birthdays. We have used soft pastel palette with graphic accents. Every card is hand-finished  with pastel cup flowers, cotton polka dot bows and hand-glittered with golden spots. The range was really popular with garden centres and independent shops and we are very pleased with the reaction.

 Garden Range Birthday Handmade Greeting Card SABIVO Design L

 We also had a nod on the craft trend. ‘Gift Wrap’ is fresh modern range inspired by gift wrapping and fusing contemporary illustration with crafts. There are 6 female and 6 male open birthday designs.  Our cards are printed in the UK and hand-finished with jewels and a craft/twine bow. This range was popular with quirky independent boutiques.

Gift Wrap Range Jan 2015 SM

Our final planned range is ‘Mon Chérie’. It is French inspired range with 40 designs across everyday and milestone Birthdays and special occasions like Engagement, Wedding, Anniversary and Babies. Our cards are printed in the UK and hand-finished with polka dot cotton bows, pastel cup flower jewels and hand-glittered spots.

This is our first large range, which we launched without any preliminary test of the ground so to speak. We had such an excellent reaction from department stores and independents with elegant and feminine gift and product offerings that we are really pleased the gamble has paid off. The cards may soon fly far away as well but we shall keep you posted.

Everyday Ranges Cat Cover Jan 2015 SM

 Last but not least is ‘XO’ range. This fresh, modern range is inspired by current social and design trends. It fuses simple typography of handwritten messages with ornaments and drawings, which are really hot at the moment. It has contemporary feel where graphic captions are enhanced by pop of neon red colour. There are 12 designs, from birthday to occasions and as usual the cards are printed in the UK.

Personally, this is my favourite range and I called it my ‘wild card’ as I happen to come up with it just 2 weeks before the show. The reaction on this range was amazing and I can’t wait to share where it is going. It has been so successful that as soon as we manage to ship all orders I am back on the drawing board as there is a queue for further designs. The only problem with this range is that neon does not photograph well. My homework now is to find a way to show it better in the catalogue and if any of you lovely readers know a trick or to about neons, please share. I shall be most obliged for your help!

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 So, this is the range showcase we had at the current trade show and the reaction we got on them. I am very excited about their future. Don’t forget that all our ranges are available directly from us and you can view the entire collection on the trade side of the SABIVO Design website.

Happy browsing and ordering!

Best wishes,

SSK Signature

 

Pains & Gains Of Greeting Card Publishing

We have recently been featured in Progressive Greetings Magazine, a trade magazine that runs monthly and is a barometer for what’s happening within the greeting card industry.

A feature in the magazine is absolutely free, in essence it is editorial, and usually does wonders for us in terms of raising our profile and wide industry recognition.

We have been interviewed about the pains and gains of running  a creative business, which you can read on page 69, January issue.

Happy reading!

SSK Signature

 

Christmas Cards on Card and Gift Network

Christmas may be truly over but we still would like to share with you one of our latest features.

T06 The One I Love Christmas Handmade Greeting Card SABIVO Design800

It was on Card and gift network, run by wonderful Charlotte Biggs and the feature was for special relations Christmas greeting cards, many of which were handmade, just like what we do. If you are an artist or a small business in the card and gift trade, it is worth considering joining Charlotte’s mailing list as she collates information for regular blog posts. The could be a great PR opportunity for you and the chance to get exposure to a new audience, absolutely free.

We were delighted how our Christmas range Twinkle sold this year both at the lovely shops we supply throughout UK and in mainland Europe and also with private customers, just like you. We wrote personalised cards, sent love letters, rushed super quick next day deliveries and on Christmas day SABIVO Design cards were opened across UK as well as in USA, Canada, Portugal, Bulgaria, Sweden and Denmark.

It is such a wonderful feeling to hear that you have found us on social media or simply by web search and love what we do. Many of you sent lovely testimonials, which we are most obliged to receive and are left at either the Etsy store, our Facebook page or Twitter. If you, the reader of this post, have received one of our cards and have a precious minute to share, please let us know how receiving one of our cards made you feel.

Thank you so much!

Best wishes,

SSK Signature