Have You Seen Our Hot New Ranges For Spring 2015?

We have just come back from Spring Fair and here are the three new ranges we launched at the show as well as the ‘wild card’ range we added literally in the last minute.  All ranges were launched exclusively at the trade show, so here is more about them.

First up is ‘Garden’. The range has 12 designs to cover the celebrated birthday milestones, including 65, 75 and 85 birthdays. We have used soft pastel palette with graphic accents. Every card is hand-finished  with pastel cup flowers, cotton polka dot bows and hand-glittered with golden spots. The range was really popular with garden centres and independent shops and we are very pleased with the reaction.

 Garden Range Birthday Handmade Greeting Card SABIVO Design L

 We also had a nod on the craft trend. ‘Gift Wrap’ is fresh modern range inspired by gift wrapping and fusing contemporary illustration with crafts. There are 6 female and 6 male open birthday designs.  Our cards are printed in the UK and hand-finished with jewels and a craft/twine bow. This range was popular with quirky independent boutiques.

Gift Wrap Range Jan 2015 SM

Our final planned range is ‘Mon Chérie’. It is French inspired range with 40 designs across everyday and milestone Birthdays and special occasions like Engagement, Wedding, Anniversary and Babies. Our cards are printed in the UK and hand-finished with polka dot cotton bows, pastel cup flower jewels and hand-glittered spots.

This is our first large range, which we launched without any preliminary test of the ground so to speak. We had such an excellent reaction from department stores and independents with elegant and feminine gift and product offerings that we are really pleased the gamble has paid off. The cards may soon fly far away as well but we shall keep you posted.

Everyday Ranges Cat Cover Jan 2015 SM

 Last but not least is ‘XO’ range. This fresh, modern range is inspired by current social and design trends. It fuses simple typography of handwritten messages with ornaments and drawings, which are really hot at the moment. It has contemporary feel where graphic captions are enhanced by pop of neon red colour. There are 12 designs, from birthday to occasions and as usual the cards are printed in the UK.

Personally, this is my favourite range and I called it my ‘wild card’ as I happen to come up with it just 2 weeks before the show. The reaction on this range was amazing and I can’t wait to share where it is going. It has been so successful that as soon as we manage to ship all orders I am back on the drawing board as there is a queue for further designs. The only problem with this range is that neon does not photograph well. My homework now is to find a way to show it better in the catalogue and if any of you lovely readers know a trick or to about neons, please share. I shall be most obliged for your help!

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 So, this is the range showcase we had at the current trade show and the reaction we got on them. I am very excited about their future. Don’t forget that all our ranges are available directly from us and you can view the entire collection on the trade side of the SABIVO Design website.

Happy browsing and ordering!

Best wishes,

SSK Signature

 

Trade Show Season Is Open – Where Will You Go?

 

SABIVO Design Top Drawer 2014

Trade show season is now pen and with so many tightly squeezed in two months there is so much to think about, whether you are an artist or a retailer. So, I decided to do a little round up of the most important ones in the UK and some abroad.

Everybody from the supplier side of retail knows that Christmas is the golden time for retailers (sometimes accounting up to 20% of their business) and January and February is the Christmas time for suppliers. In the greeting card and gift industry the Spring Season is when everybody shows up their sleeves their most exciting everyday designs, i.e. the products they are going to sell throughout the year. In order the suppliers to meet the retailers, ‘trade only’ shows come into place. They would normally be attended by buyers from department stores, multiples, mail-order, online, tourist attractions and independent retail outlets.

First up is Giving and Living, down in Exeter where 500 companies display their products to around 7000 trade buyers.  The show has strong coastal and tourist feel and this year it runs 11-14 January 2015.

Next one is Top Drawer, which sees over 800 leaders in UK and international design, who are all pre-selected for only the best suppliers, the ones combining great design with commercial acumen. As it is located in London, it attracts strong following of trendy, design-led retailers and upmarket galleries and luxury multiples. This year it runs 11-13 January 2015. You have now guessed right that as an exhibitor or visitor, unless you have several employees, you can’t possibly exhibit at both shows mentioned above.

We launched our publishing business at Top Drawer in 2013 and it is said that you never forget the first of everything. It is certainly true, we had an absolutely amazing show!  This was our stand when we just finished setting it up.

SABIVO Design Top Drawer 2013

Wales is also running its own Welsh Trade Gift Fair (Llandudno) from 18-21 January 2015 but at time of writing there are ~40 exhibitors, so my best guess is that it is suitable for the welsh market only and not a massive one.

The Scottish Gift Trade Fair is in Glasgow and this year it runs 18-20 January 2015 and is heavily influenced by all things Scottish, as you can imagine. Over 500 companies exhibit thousands of products  across 3 areas, so if you love to design and make puffins, tartans, shortbread etc. around 5000 trade buyers will hopefully see them.

Undoubtedly the biggest trade show in the UK is Spring Fair, at the NEC in Birmingham and it’ll be in a couple of days running 01-05 February 2015 (the image at the top of the post is our first exhibition at Spring Fair in 2014). It is massive as 3000 exhibitors would be there and the show normally attracts 70,000 retailers (from the UK and abroad), so if you have missed the other shows, this one is definitely not to be missed. The show is famous for having anybody and everybody as there is no pre-selection criteria, which makes it very easy to enter the exhibition arena. We will be returning again and if you are reading this post and planning a visit, we would love you to pencil stand 4J05.  Until then, this is our show profile and we hope you like what you see.

If you would like to venture across the pond good ones are NYNow in New York, Mason & Objet in Paris and Paperworld  in Frankfurt.

Hope this post was helpful for your planning and in the next one I will round up the new ranges we are showing at Spring Fair.

Best wishes,

SSK Signature

Pains & Gains Of Greeting Card Publishing

We have recently been featured in Progressive Greetings Magazine, a trade magazine that runs monthly and is a barometer for what’s happening within the greeting card industry.

A feature in the magazine is absolutely free, in essence it is editorial, and usually does wonders for us in terms of raising our profile and wide industry recognition.

We have been interviewed about the pains and gains of running  a creative business, which you can read on page 69, January issue.

Happy reading!

SSK Signature

 

Christmas Cards on Card and Gift Network

Christmas may be truly over but we still would like to share with you one of our latest features.

T06 The One I Love Christmas Handmade Greeting Card SABIVO Design800

It was on Card and gift network, run by wonderful Charlotte Biggs and the feature was for special relations Christmas greeting cards, many of which were handmade, just like what we do. If you are an artist or a small business in the card and gift trade, it is worth considering joining Charlotte’s mailing list as she collates information for regular blog posts. The could be a great PR opportunity for you and the chance to get exposure to a new audience, absolutely free.

We were delighted how our Christmas range Twinkle sold this year both at the lovely shops we supply throughout UK and in mainland Europe and also with private customers, just like you. We wrote personalised cards, sent love letters, rushed super quick next day deliveries and on Christmas day SABIVO Design cards were opened across UK as well as in USA, Canada, Portugal, Bulgaria, Sweden and Denmark.

It is such a wonderful feeling to hear that you have found us on social media or simply by web search and love what we do. Many of you sent lovely testimonials, which we are most obliged to receive and are left at either the Etsy store, our Facebook page or Twitter. If you, the reader of this post, have received one of our cards and have a precious minute to share, please let us know how receiving one of our cards made you feel.

Thank you so much!

Best wishes,

SSK Signature

 

Featured In The Leicestershire Christmas Gift Guide

Whoever knows me is aware that I love PR and I am glad to hear that journalists love chatters like me. Above all, they like what I do, i.e. designing beautiful greeting cards, which any designer with tell you that is one the biggest thrills in the Universe.

I was chuffed to bits to get a request for product placement from an editor at More Magazine, the weekly supplement of Leicester Mercury, which is the biggest newspaper in Leicester. The editor was collating products to feature in the Christmas Gift Guide and they all had to be made in Leicester.  She choose this lovely owl handmade greeting card from us. It is fare to say that it is one of our best sellers.

T10 Sister Christmas Handmade Greeting Card SABIVO Design800

Here is the feature in the magazine that was out at the weekend.

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Since then we have been sending lots of Christmas cards and if you like what we do, there is still time to get your special cards before Christmas. Just go to www.sabivo.co.uk and have a good browse around.

Best wishes,

SSK Signature