Pains & Gains Of Greeting Card Publishing

We have recently been featured in Progressive Greetings Magazine, a trade magazine that runs monthly and is a barometer for what’s happening within the greeting card industry.

A feature in the magazine is absolutely free, in essence it is editorial, and usually does wonders for us in terms of raising our profile and wide industry recognition.

We have been interviewed about the pains and gains of running  a creative business, which you can read on page 69, January issue.

Happy reading!

SSK Signature

 

Christmas Cards on Card and Gift Network

Christmas may be truly over but we still would like to share with you one of our latest features.

T06 The One I Love Christmas Handmade Greeting Card SABIVO Design800

It was on Card and gift network, run by wonderful Charlotte Biggs and the feature was for special relations Christmas greeting cards, many of which were handmade, just like what we do. If you are an artist or a small business in the card and gift trade, it is worth considering joining Charlotte’s mailing list as she collates information for regular blog posts. The could be a great PR opportunity for you and the chance to get exposure to a new audience, absolutely free.

We were delighted how our Christmas range Twinkle sold this year both at the lovely shops we supply throughout UK and in mainland Europe and also with private customers, just like you. We wrote personalised cards, sent love letters, rushed super quick next day deliveries and on Christmas day SABIVO Design cards were opened across UK as well as in USA, Canada, Portugal, Bulgaria, Sweden and Denmark.

It is such a wonderful feeling to hear that you have found us on social media or simply by web search and love what we do. Many of you sent lovely testimonials, which we are most obliged to receive and are left at either the Etsy store, our Facebook page or Twitter. If you, the reader of this post, have received one of our cards and have a precious minute to share, please let us know how receiving one of our cards made you feel.

Thank you so much!

Best wishes,

SSK Signature

 

Featured In The Leicestershire Christmas Gift Guide

Whoever knows me is aware that I love PR and I am glad to hear that journalists love chatters like me. Above all, they like what I do, i.e. designing beautiful greeting cards, which any designer with tell you that is one the biggest thrills in the Universe.

I was chuffed to bits to get a request for product placement from an editor at More Magazine, the weekly supplement of Leicester Mercury, which is the biggest newspaper in Leicester. The editor was collating products to feature in the Christmas Gift Guide and they all had to be made in Leicester.  She choose this lovely owl handmade greeting card from us. It is fare to say that it is one of our best sellers.

T10 Sister Christmas Handmade Greeting Card SABIVO Design800

Here is the feature in the magazine that was out at the weekend.

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Since then we have been sending lots of Christmas cards and if you like what we do, there is still time to get your special cards before Christmas. Just go to www.sabivo.co.uk and have a good browse around.

Best wishes,

SSK Signature

 

Why Send Your Christmas Cards On Festive Friday?

I know there are ready meals but I still prefer to cook using fresh ingredients and go to the restaurant for special occasions. The affordable wine we drink in weekdays gives me no pleasure in comparison to the good ones we have saved for the weekend (and surely more expensive). So, despite the fact that we all have smartphones nowadays, the accessibility of information diminishes the special moment of greetings. We receive texts, Facebook messages, tweets, instagrams, pins…no end. This might be the reason you could start sending real, paper Christmas cards. The recipient will love it, guaranteed!

To honour that, Festive Friday is in its 2nd year. It is an annual initiative organised by the Greeting Card Association. It is a very simple idea. Dedicate an hour (or two) to writing and sending personal Christmas cards and get the Christmas sending season started.

It was reported that last year’s event was a huge success with thousands of Christmas cards being sent and going through the letterboxes in the first week of December encouraging the whole country to get in the festive card-sending mood.

It has been proven that receiving greeting cards is good for your health and wellbeing. It also adds enormous value to your family history and is a wonderful keepsake for generations to come.

If you are a retailer Festive Friday  has downloadable versions of the poster and flyers, which you can add to your website or Facebook page to spread awareness and encourage your customers to send Christmas cards along.

This year I have enjoyed designing SABIVO Design’s first Christmas collection, Twinkle. Some of the top-sellers are naturally for:

Mum Handmade Greeting Card Snowflakes, Reindeer & Love Heart  T01 Mum Christmas Handmade Greeting Card SABIVO Design800

Dad Handmade Greeting Card Stars, Reindeer & Snowflakes

T02 Dad Christmas Handmade Greeting Card SABIVO Design800

Daughter Handmade Greeting Card Foxes & Presents  T09 Daughter Christmas Handmade Greeting Card SABIVO Design800

Sister Handmade Greeting Card Owls &Present

T10 Sister Christmas Handmade Greeting Card SABIVO Design800

You can view the whole Twinkle range here and selected designs are available to purchase from our website. I hope this post has inspired you to send Christmas cards this season….even if it is just one, it is still a start. A good one!

Best wishes,

SSK Signature

Why Go To The Ladder Club? – Part 2

 

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Photo credit: Jim Bullough

It has been more than a week since I attended the Ladder Club for new greeting card publishers. I posted earlier what was all about but if you have not had the chance to read the previous post, you can read it here. The list of the speakers also gives you a good insight of what was covered on Day 2.

The networking dinner was wonderful and I had a chance to meet people I already knew as well as new ones. At dinner I sat next to Lorraine from Rush Design and Henri Davies, former National Trust and WHSmith Buyer and currently a retail consultant. I had interesting conversations with both of them but had a proper giggle with Lorraine. We’ve discovered that we are both self-taught artists and somehow entered the world of greetings with the similar idea of ‘how hard can it be to design a card’ (more on that on another blog post). I was also looking forward meeting Lynn Tait of the Lynn Tait Gallery. She is the heart and soul of the Ladder Club and true inspiration, both personally and professionally. The food was lovely and all in all, a fantastic evening before a full day of talks that were to follow.

I thoroughly enjoyed the seminar day, which was packed with valuable information, although drawing from my previous experience in fashion retail and buying, there were not many surprises to what I have heard. But I still found it good to compare similarities and differences. My thoughts are, if you have never been in business and all your life have designed or created lovely designs and products, the seminars will be eye-openers.  I wholeheartedly recommend attending the first and the second day. As a bonus, you can also join the Ladder Club Facebook Group Page. There are some wonderful discussions going on and you can ask even more questions or what was not clear on the day even after the seminars.

So, best of luck with your future venture in greeting card publishing. Hope to see you soon at some of the trade shows and if you go to the Ladder Club, do not forget to pop a little badge on your website and tell everybody that you have attended one of the very special clubs in the world.

The Ladder Club Logo1

Best wishes,

SSK Signature