Creatively, Christmas is one of the most difficult ranges to do. It is probably because it has been done over and over again but is also the one where experimenting is most restricted. People like traditional designs. What is a Christmas card without robin, Santa, snow, presents etc. Would you buy a Christmas card in pink, blue and yellow or would it be in green, red with gold and glitter?! The answer is that you might experiment with the colours but my wild guess is majority of people will buy the latter.
Christmas is also one of the most commercially justifiable worth spending time on design collections. Would there be a gift store, boutique, garden centre without a Christmas card selection?! Probably not. So, roll up your sleeves and get to designing lovely ranges.
This year, I have built on the success of my Fly range and decided to expand into Christmas. I have birds, birds, birds. As usual, I have experimented with ‘safe’ and with ‘wild’ designs. Some I know will sell well, others I think are a bit of a risk. However, they all help me understand my customers, old and new, so I can continue to create better greeting cards.
This blog post has just a tiny selection of what retailers have been ordering since February. They will be available for retail customers from August. Hope you like them and some of our cards are enjoyed by your loved ones.
It’s always lovely to be featured in an editorial, it is extra special when it is unexpected and when a design has been considered a trend-setter.
My coffee just got an extra kick one morning as my heron (or my trendy little friend as I called it) was in the trend section of an industry magazine. So, occasionally I hit the right trend, which explains why this bird range is so popular at the moment.
You can view the whole Fly range here and to read more of the greeting cards and stationery trends you can check the March issue of Progressive Greetings Magazine here.
Hope it inspires you to create something beautiful.
I have been very busy designing and we have added more than 100 new designs for Spring 2017.
The new designs are across four new ranges, all with distinctive contemporary look. Fly is nature inspired, Charms is delicate and feminine, best-selling Bijoux has been expanded with over 50 new designs and last but not least, we now have a male range, Great Times. All typography is hand-lettered or trending brush-lettered.
The cards are across open birthdays, occasions and popular family relations. They are available to order now and most ranges can be ordered as a handmade or printed version. We proudly hand-illustrate, print and hand-finish our cards in England. Our FSC approved boards are from England and Italy and we pack with envelopes from Yorkshire.
A small selection of the new designs is available via our retail website or if you are a trade customer please ask us for a catalogue and a sample card and we will be happy to send one.
You could also view the new designs when visiting our stand 3W18 at our forthcoming exhibition, Spring Fair, 05-09 Feb 2017.