Male cards are notoriously difficult to design, so it was such a lovely news for us that our recently released male range Great Times just flew off the shelves…both ours and of our great retail customers.
So, I have been very busy designing some additions to that range and we have now released more than 40 NEW designs. Plenty of bold black typography and copper metallic keep the range fresh, on trend and striking. The designs cover milestone birthdays, family relations, additional open birthdays and open caption ‘Dad’ cards.
Naturally, all our cards are designed and manufactured in England.
Our retail customers get a sneak peek with our newsletter updates. If you are new to us and think your customers would love our cards, please make sure you get in touch. If require paper catalogue and a sample card, just let us know and we will be happy to send one.
Creatively, Christmas is one of the most difficult ranges to do. It is probably because it has been done over and over again but is also the one where experimenting is most restricted. People like traditional designs. What is a Christmas card without robin, Santa, snow, presents etc. Would you buy a Christmas card in pink, blue and yellow or would it be in green, red with gold and glitter?! The answer is that you might experiment with the colours but my wild guess is majority of people will buy the latter.
Christmas is also one of the most commercially justifiable worth spending time on design collections. Would there be a gift store, boutique, garden centre without a Christmas card selection?! Probably not. So, roll up your sleeves and get to designing lovely ranges.
This year, I have built on the success of my Fly range and decided to expand into Christmas. I have birds, birds, birds. As usual, I have experimented with ‘safe’ and with ‘wild’ designs. Some I know will sell well, others I think are a bit of a risk. However, they all help me understand my customers, old and new, so I can continue to create better greeting cards.
This blog post has just a tiny selection of what retailers have been ordering since February. They will be available for retail customers from August. Hope you like them and some of our cards are enjoyed by your loved ones.
I know people always love the stories behind the names (well, I do), so I will try to give you a glimpse of how it all started.
For me, greeting cards were meant to get something out of my system. With enough retail experience to know that lacking design credentials and technical knowledge would give very limited legs to my venture I set plan A to go to the Ladder Club (I mentioned this Club back in one of my posts), so I would get design help, then do a trade show and put it all to bed. That plan massively failed as I’ve later learnt that the Ladder Club doesn’t actually help with design critique and was fully booked up when I did my query. So, I did that first trade show (Top Drawer) anyway, which surprisingly turned out brilliant. I had to quickly come up with plan B, which I am still working on. My husband keeps me sane and helps a lot with admin, IT and at trade shows. He passes expert opinion on new designs, so when he doesn’t like something I know it’ll sell well.
Nowadays, I learn a lot about design from You Tube videos, reading online magazines like Moyo, from fellow publishers in the greeting card industry, the Ladder Club and spend reasonable time on visual platforms like Instagram and Pinterest.
My designs style has changed over the years and this year I am hitting the spot with what is closer to me. I have some contemporary birds with metallic, which proves to be very popular with buyers.
I keep the best bits from my previous life as a Business Mentor at The Prince’s Trust and occasionally have meetings/invited talks with entrepreneurs at the Peter Jones Enterprise Academy at Leicester College. I say/fool to myself that all this keeps me young.
Last but not least, cheers to plan B. It often turns out to be plan A.
Hope this inspires you to go on and make your plan B a very successful one.
I have been very busy designing and we have added more than 100 new designs for Spring 2017.
The new designs are across four new ranges, all with distinctive contemporary look. Fly is nature inspired, Charms is delicate and feminine, best-selling Bijoux has been expanded with over 50 new designs and last but not least, we now have a male range, Great Times. All typography is hand-lettered or trending brush-lettered.
The cards are across open birthdays, occasions and popular family relations. They are available to order now and most ranges can be ordered as a handmade or printed version. We proudly hand-illustrate, print and hand-finish our cards in England. Our FSC approved boards are from England and Italy and we pack with envelopes from Yorkshire.
A small selection of the new designs is available via our retail website or if you are a trade customer please ask us for a catalogue and a sample card and we will be happy to send one.
You could also view the new designs when visiting our stand 3W18 at our forthcoming exhibition, Spring Fair, 05-09 Feb 2017.
Autumn Fair is another ‘first time’ trade show for us this year. We will be at NEC, Birmingham from 04-07 September 2016.
For those who have never visited the show, it is a show to mark ‘near end’ of the trade buying season. It is a great opportunity for retailers to do last minute stock up on gifts and cards before the all important Christmas season.
We will be launching new seasonal ranges with never seen before designs, all based on the ever popular everyday range Bijoux. If you have not had the chance to view the range in person, please come along, you won’t be disappointed. Selected best-selling designs from other successful everyday ranges will be on show too.
Bijoux Christmas is not your average ‘red and glitter’ greeting card. It is elegant, glamorous and understated as it’s illustrations are monochrome and accentuated with gold paint, pink neon love hearts, unique cup floral jewels and organza bows.
Due to the success of the everyday Bijoux range we have added Bijoux Spring. With abundance of flowers, birds and lots Spring Season symbols, there’s surely something for everybody at Valentine’s Day, Mother’s Day and Easter.
We proudly hand-illustrate, print and hand-finish our cards in England. Our FSC approved boards are from England and Italy and we pack our cards with envelopes from Yorkshire.
We would like to invite you to visit us on stand 4D26 to view the new ranges and take advantage of our show offer, which free delivery on all orders placed at the show. If you can’t make it, please get in touch for your trade catalogue and complimentary card .
See you at the show.