Creatively, Christmas is one of the most difficult ranges to do. It is probably because it has been done over and over again but is also the one where experimenting is most restricted. People like traditional designs. What is a Christmas card without robin, Santa, snow, presents etc. Would you buy a Christmas card in pink, blue and yellow or would it be in green, red with gold and glitter?! The answer is that you might experiment with the colours but my wild guess is majority of people will buy the latter.
Christmas is also one of the most commercially justifiable worth spending time on design collections. Would there be a gift store, boutique, garden centre without a Christmas card selection?! Probably not. So, roll up your sleeves and get to designing lovely ranges.
This year, I have built on the success of my Fly range and decided to expand into Christmas. I have birds, birds, birds. As usual, I have experimented with ‘safe’ and with ‘wild’ designs. Some I know will sell well, others I think are a bit of a risk. However, they all help me understand my customers, old and new, so I can continue to create better greeting cards.
This blog post has just a tiny selection of what retailers have been ordering since February. They will be available for retail customers from August. Hope you like them and some of our cards are enjoyed by your loved ones.
I have been very busy designing and we have added more than 100 new designs for Spring 2017.
The new designs are across four new ranges, all with distinctive contemporary look. Fly is nature inspired, Charms is delicate and feminine, best-selling Bijoux has been expanded with over 50 new designs and last but not least, we now have a male range, Great Times. All typography is hand-lettered or trending brush-lettered.
The cards are across open birthdays, occasions and popular family relations. They are available to order now and most ranges can be ordered as a handmade or printed version. We proudly hand-illustrate, print and hand-finish our cards in England. Our FSC approved boards are from England and Italy and we pack with envelopes from Yorkshire.
A small selection of the new designs is available via our retail website or if you are a trade customer please ask us for a catalogue and a sample card and we will be happy to send one.
You could also view the new designs when visiting our stand 3W18 at our forthcoming exhibition, Spring Fair, 05-09 Feb 2017.
Autumn Fair is another ‘first time’ trade show for us this year. We will be at NEC, Birmingham from 04-07 September 2016.
For those who have never visited the show, it is a show to mark ‘near end’ of the trade buying season. It is a great opportunity for retailers to do last minute stock up on gifts and cards before the all important Christmas season.
We will be launching new seasonal ranges with never seen before designs, all based on the ever popular everyday range Bijoux. If you have not had the chance to view the range in person, please come along, you won’t be disappointed. Selected best-selling designs from other successful everyday ranges will be on show too.
Bijoux Christmas is not your average ‘red and glitter’ greeting card. It is elegant, glamorous and understated as it’s illustrations are monochrome and accentuated with gold paint, pink neon love hearts, unique cup floral jewels and organza bows.
Due to the success of the everyday Bijoux range we have added Bijoux Spring. With abundance of flowers, birds and lots Spring Season symbols, there’s surely something for everybody at Valentine’s Day, Mother’s Day and Easter.
We proudly hand-illustrate, print and hand-finish our cards in England. Our FSC approved boards are from England and Italy and we pack our cards with envelopes from Yorkshire.
We would like to invite you to visit us on stand 4D26 to view the new ranges and take advantage of our show offer, which free delivery on all orders placed at the show. If you can’t make it, please get in touch for your trade catalogue and complimentary card .
See you at the show.
Let’s admit it, unless you are a retailer Christmas doesn’t really enter your mind until you realise you have some bulk gift shopping to do. So, for you to be able to complete that exciting exercise, retailers generally start planning their new Christmas offering as soon as the….previous Christmas finishes. We, as a publishing house, have to be even further ahead of retailers, therefore Christmas for us all year round design job.
For Winter 2016 we have expanded our best-selling range Bijoux with 40 open and occasion captions for Christmas.
The contemporary range features delicate line work with pops of red and gold dots and on-trend hand-lettering. The designs are hand-illustrated and hand-finished with cup flower jewels and red festive bows. We proudly design and finish our cards here in England. They are competitively priced, 145 mm square, wrapped in gold envelopes and cello bags.
Retailers can benefit from complementary change of captions to suit their customer profile. If you are a gift retailer reading this blog post and feel our cards would be loved by your customers, simply get in touch and we will send a catalogue and a sample card along. Alternatively, if you wish to see the while range in the flesh, we will be showcasing it for the first time at Autumn Fair in September 2016. Find us on stand 4D26.
We are excited to be exhibiting for the first time at PG Live, London, 10-11 May 2016.
Earlier in the year we launched 2 NEW ranges Cockatoo and Bijoux as well as expanded the popular Garden range. All ranges have distinctive looks to entice customers curiosity and delight their design senses. The sales performance of all new designs surpassed all our expectations, so if you have not had the chance to view them in person, please come along.
Cockatoo is inspired by lush tropical foliage and flowers, exotic birds and colourful cocktails, which together with bronze and red neon paint dots keeps the range hugely on trend.
Bijoux is elegant, glamorous and understated as it’s illustrations are monochrome and accentuated with gold paint, pink neon hearts, unique cup floral jewels and organza bows. We have been delighted to see the range appear in the latest issue of Progressive Greetings magazine.
Garden is what we all love – a good time in our beloved gardens, so think of chicken, sheds, deck chairs and lots of blooms on the cards. To elevate the celebratory look we have hand-finished the cards with polka dot bows and cup flower jewels.
We will naturally have all best-sellers on show as well as our Christmas ranges. We proudly hand-illustrate, print and hand-finish our cards in England. Our FSC approved boards are from England and Italy and we pack with envelopes from Yorkshire.
We would like to invite you to visit us on stand 756 to view the new ranges and take advantage of our show offers. If you can’t make it, all ranges are downloadable from our website and available directly from us.
There is an extra reason to visit the show – you can meet me in person and you can also read what I have been up to before the cards in the interview I gave for the latest issue of Progressive Greetings Magazine.
See you at the show.