Autumn Fair starts at the weekend and we hope to able to welcome you on stand 4D71.
We’ve worked hard to bring up NEW designs across Christmas, everyday and open spring captions, in order to help our lovely retailers stock up the shelves for the most important retail event in the calendar, not forgetting the birthdays and occasions in between.
We have also stocked up on smiles and chocs.
See you there,
Let’s admit it, unless you are a retailer Christmas doesn’t really enter your mind until you realise you have some bulk gift shopping to do. So, for you to be able to complete that exciting exercise, retailers generally start planning their new Christmas offering as soon as the….previous Christmas finishes. We, as a publishing house, have to be even further ahead of retailers, therefore Christmas for us all year round design job.
For Winter 2016 we have expanded our best-selling range Bijoux with 40 open and occasion captions for Christmas.
The contemporary range features delicate line work with pops of red and gold dots and on-trend hand-lettering. The designs are hand-illustrated and hand-finished with cup flower jewels and red festive bows. We proudly design and finish our cards here in England. They are competitively priced, 145 mm square, wrapped in gold envelopes and cello bags.
Retailers can benefit from complementary change of captions to suit their customer profile. If you are a gift retailer reading this blog post and feel our cards would be loved by your customers, simply get in touch and we will send a catalogue and a sample card along. Alternatively, if you wish to see the while range in the flesh, we will be showcasing it for the first time at Autumn Fair in September 2016. Find us on stand 4D26.
Spring Fair is just around the corner and we will be launching 60 new designs at the weekend. It is the biggest trade show in the UK and hosts 300000 products from 3000 exhibitors and 64000 visitors attend it every Spring. It is where the planning for the year ahead happens.
We will be showcasing never seen before designs from three different ranges. First one is our new range Cockatoo, which we have been delighted to have been featured in Progressive Greetings. page 119. We are tapping on the tropical trend and it features parrots, flamingos, cocktails and tropical flowers and has true summer feel. The first 20 designs are across everyday and popular occasion captions. All designs are hand-illustrated and hand-finished with cup flower jewels and polka dot bows. We proudly design and hand-finish our cards here in England. The cards are 145 mm square and wrapped in rib craft envelopes and cello bags.
Then, we have our glamorous and chic range Bijoux. The monochrome line work features hand-illustrated elegant designs of fashion shoes, posh teacups, champagne flutes. The artwork is accentuated with gold paint and hand-finished with colourful cup flower jewels and organza bows. The 20 designs are across everyday and popular occasion captions. All cards are competitively priced to delight your customers. The cards are 145 mm square and individually wrapped in gold envelopes and cello bags.
And at last, we have expanded our popular Garden range with 20 new everyday and occasion captions, featuring chicken, sheep, birds and abundance of colourful garden blooms. All designs are hand-illustrated and hand-finished with cup flower jewels and polka dot bows. The cards are 145 mm square, wrapped in rib craft envelopes and cello bags.
We have undergone the mighty task to totally revamp our product shots and the catalogue. As such, more that 250+ designs have been re-shot and re-touched and we are really pleased with the result. You can download the ranges when you click here and if you require trade prices or paper catalogues and a sample, please get in touch.
We would also like to invite you to visit us at Spring Fair so you can see the cards in the flesh and there would be all best-sellers too. So, if you are at the show come and see us on stand 3W18. If anything, we will have chocolate to top up your sugar levels and keep you going those long miles at the NEC.
We look forward meeting you and doing business with you.
Our NEW Christmas range ‘Patterns’ has 24 designs to cover the most popular family relations and some open greetings designs.
Our contemporary cards are designed, printed and hand-finished, right here in the UK and combine hand-lettering with quirky illustrations. We have combined traditional watercolour and gouache drawings with computer line drawing and incorporated some Nordic patterns across all designs to give you something really fresh and original. For extra festive sparkle, we have hand-finished our cards with polka dot cotton bows, silver snowflakes, cup flowers and 3D star jewels.
The cards are 145 mm square, and wrapped in red envelopes. To view the full range please go to our trade section or click here. You can also view our 2014 Christmas range which was a huge success for us and we are delighted to be still manufacturing it.
With ever increasing consumer demand for personal communication we are delighted to offer complimentary change of captions. As a retailer, all you have to do is let us know you preferred caption upon placing your order. Should you be member of the public, then please head to one of our social media pages, become our fan and all your personalised greeting cards will be done for FREE. There is no catch but you can check the details here.
Hope you love our cards and they would help you make somebody’s day very special. Write a greeting card, send a personal thought to the dearest this Christmas. This happy moment will last a lifetime. We guarantee.
In my previous post I wrote about setting up the right wholesale price in the ‘bottom-up’ approach. If you have missed reading it you can catch up here.
In this blog post I will guide you through the ‘top-down’ approach, which in a way is a cross checking your calculations and probably makes you face the real retail world.
Let’s assume your cards would sell in the gift shops at the retail price of £2.99. In my last blog post we arrived at the calculation of £1.50 wholesale price of your cards, which you propose to the retailer, so he/she can sell them at £2.99. It now means that you will have to sell an awful a lot of cards to make a viable business.
Additionally, it also means that if you register for VAT you have to ‘lower’ your wholesale price to £1.25 in order to be competitive. If you ask why ‘lower’, it is because if you increase your original £1.50 wholesale price by 20% (at current VAT), it will become £1.80 (£1.50*1.20=£1.80) and the cards retail price is no longer £2.99 but is £4.32 (£1.80*2.4=£4.32), which the retailer will possibly round up to £4.49, in order to sell. This also means that now your cards are in a different price bracket and the competitors you are competing with are completely different. Additionally, as a rule of thumb, the higher the price (trade or retail), the slower the sales rate although your margins would be higher.
Despite the fact that you could never dictate the RRP to a retailer (generally, once they have paid for the goods it is their property and they can do whatever they like with them) it is advisable to know where your product sits in the market place. So, if you were generally happy with your £1.50 wholesale price, it means that those £0.25 have to be absorbed somewhere or you have to sell more product at the market place.
You can safely apply the usual mark up of 2.4 to check your prices but make sure you know it for your industry or the specific stores you are trying to sell to as it can vary a lot. For example, at some expensive places like London or for some department stores it can be 3.2. The mark up can also go up to X5 for some trendy fashion labels, which are trend setters, so make sure you understand everything in advance.
Hope this post was useful to cross-check your trade prices.
In the next blog post I will look at some wonderful PR opportunities for card and gift shops.