I have been very busy designing and we have added more than 100 new designs for Spring 2017.
The new designs are across four new ranges, all with distinctive contemporary look. Fly is nature inspired, Charms is delicate and feminine, best-selling Bijoux has been expanded with over 50 new designs and last but not least, we now have a male range, Great Times. All typography is hand-lettered or trending brush-lettered.
The cards are across open birthdays, occasions and popular family relations. They are available to order now and most ranges can be ordered as a handmade or printed version. We proudly hand-illustrate, print and hand-finish our cards in England. Our FSC approved boards are from England and Italy and we pack with envelopes from Yorkshire.
A small selection of the new designs is available via our retail website or if you are a trade customer please ask us for a catalogue and a sample card and we will be happy to send one.
You could also view the new designs when visiting our stand 3W18 at our forthcoming exhibition, Spring Fair, 05-09 Feb 2017.
Autumn Fair is another ‘first time’ trade show for us this year. We will be at NEC, Birmingham from 04-07 September 2016.
For those who have never visited the show, it is a show to mark ‘near end’ of the trade buying season. It is a great opportunity for retailers to do last minute stock up on gifts and cards before the all important Christmas season.
We will be launching new seasonal ranges with never seen before designs, all based on the ever popular everyday range Bijoux. If you have not had the chance to view the range in person, please come along, you won’t be disappointed. Selected best-selling designs from other successful everyday ranges will be on show too.
Bijoux Christmas is not your average ‘red and glitter’ greeting card. It is elegant, glamorous and understated as it’s illustrations are monochrome and accentuated with gold paint, pink neon love hearts, unique cup floral jewels and organza bows.
Due to the success of the everyday Bijoux range we have added Bijoux Spring. With abundance of flowers, birds and lots Spring Season symbols, there’s surely something for everybody at Valentine’s Day, Mother’s Day and Easter.
We proudly hand-illustrate, print and hand-finish our cards in England. Our FSC approved boards are from England and Italy and we pack our cards with envelopes from Yorkshire.
We would like to invite you to visit us on stand 4D26 to view the new ranges and take advantage of our show offer, which free delivery on all orders placed at the show. If you can’t make it, please get in touch for your trade catalogue and complimentary card .
See you at the show.
Spring Fair is just around the corner and we will be launching 60 new designs at the weekend. It is the biggest trade show in the UK and hosts 300000 products from 3000 exhibitors and 64000 visitors attend it every Spring. It is where the planning for the year ahead happens.
We will be showcasing never seen before designs from three different ranges. First one is our new range Cockatoo, which we have been delighted to have been featured in Progressive Greetings. page 119. We are tapping on the tropical trend and it features parrots, flamingos, cocktails and tropical flowers and has true summer feel. The first 20 designs are across everyday and popular occasion captions. All designs are hand-illustrated and hand-finished with cup flower jewels and polka dot bows. We proudly design and hand-finish our cards here in England. The cards are 145 mm square and wrapped in rib craft envelopes and cello bags.
Then, we have our glamorous and chic range Bijoux. The monochrome line work features hand-illustrated elegant designs of fashion shoes, posh teacups, champagne flutes. The artwork is accentuated with gold paint and hand-finished with colourful cup flower jewels and organza bows. The 20 designs are across everyday and popular occasion captions. All cards are competitively priced to delight your customers. The cards are 145 mm square and individually wrapped in gold envelopes and cello bags.
And at last, we have expanded our popular Garden range with 20 new everyday and occasion captions, featuring chicken, sheep, birds and abundance of colourful garden blooms. All designs are hand-illustrated and hand-finished with cup flower jewels and polka dot bows. The cards are 145 mm square, wrapped in rib craft envelopes and cello bags.
We have undergone the mighty task to totally revamp our product shots and the catalogue. As such, more that 250+ designs have been re-shot and re-touched and we are really pleased with the result. You can download the ranges when you click here and if you require trade prices or paper catalogues and a sample, please get in touch.
We would also like to invite you to visit us at Spring Fair so you can see the cards in the flesh and there would be all best-sellers too. So, if you are at the show come and see us on stand 3W18. If anything, we will have chocolate to top up your sugar levels and keep you going those long miles at the NEC.
We look forward meeting you and doing business with you.
We know is really early and Christmas hasn’t really passed but us, suppliers work in a parallel universe and now is the time when we generally release our Spring Season cards for 2016.
We have now expanded our Spring season range Bloom and added 24 new designs across Valentine’s, Mother’s day, Easter and Father’s day.
The first ones we are sharing are our handmade greeting cards for Mum and Easter.
For Mum, we have abundance of gorgeous flowers, quirky birds, delightful tea, cakes and bunting, all in lovely fresh pastel colours.
We are delighted that our range had lovely mentions in two of the trade magazines: in September issue of Greetings Today (read here) and in October’s issue of Progressive Greetings (read here).
For Easter, we have more pretty flowers, birds and chocolate eggs, but also the typical symbols like Easter cross, covered in spring blooms and a church.
Our contemporary cards are designed and printed on hammered board, here in England. We have combined hand-lettering with delightful illustrations and pops of neon pink colour.
All cards are hand-finished with polka dot cotton bows and cup flower jewels, which we are sure will be true delight for the recipient. The cards are 145 mm square and wrapped in complementary envelopes.
Hope there is something in the shop for you this Mother’s Day and Easter.
In the next post we will share our trendy Dad and Valentine’s greeting cards.
In my previous post I wrote about setting up the right wholesale price in the ‘bottom-up’ approach. If you have missed reading it you can catch up here.
In this blog post I will guide you through the ‘top-down’ approach, which in a way is a cross checking your calculations and probably makes you face the real retail world.
Let’s assume your cards would sell in the gift shops at the retail price of £2.99. In my last blog post we arrived at the calculation of £1.50 wholesale price of your cards, which you propose to the retailer, so he/she can sell them at £2.99. It now means that you will have to sell an awful a lot of cards to make a viable business.
Additionally, it also means that if you register for VAT you have to ‘lower’ your wholesale price to £1.25 in order to be competitive. If you ask why ‘lower’, it is because if you increase your original £1.50 wholesale price by 20% (at current VAT), it will become £1.80 (£1.50*1.20=£1.80) and the cards retail price is no longer £2.99 but is £4.32 (£1.80*2.4=£4.32), which the retailer will possibly round up to £4.49, in order to sell. This also means that now your cards are in a different price bracket and the competitors you are competing with are completely different. Additionally, as a rule of thumb, the higher the price (trade or retail), the slower the sales rate although your margins would be higher.
Despite the fact that you could never dictate the RRP to a retailer (generally, once they have paid for the goods it is their property and they can do whatever they like with them) it is advisable to know where your product sits in the market place. So, if you were generally happy with your £1.50 wholesale price, it means that those £0.25 have to be absorbed somewhere or you have to sell more product at the market place.
You can safely apply the usual mark up of 2.4 to check your prices but make sure you know it for your industry or the specific stores you are trying to sell to as it can vary a lot. For example, at some expensive places like London or for some department stores it can be 3.2. The mark up can also go up to X5 for some trendy fashion labels, which are trend setters, so make sure you understand everything in advance.
Hope this post was useful to cross-check your trade prices.
In the next blog post I will look at some wonderful PR opportunities for card and gift shops.