Retailers already stocking our cards would notice that some feathery friends have shaken off their winter attire and have put on a rather cheery faces as sitting amongst spring foliage and fresh blooms. That’s right, we have added new designs to our popular range Fly and it has been much fun creating them.
The designs follow the same contemporary watercolours as original launch but updated with jewels and glitter dots. The new designs have everyday and age captions and they would help retailers refresh the store shelves for the birthdays and occasions now while their focus is still on the most important retail event in the calendar, Christmas. The cards are available to order as printed or handmade cards, both competitively priced.
To view the new designs and our new catalogue, please get in touch and we will be happy to send one along.
Creatively, Christmas is one of the most difficult ranges to do. It is probably because it has been done over and over again but is also the one where experimenting is most restricted. People like traditional designs. What is a Christmas card without robin, Santa, snow, presents etc. Would you buy a Christmas card in pink, blue and yellow or would it be in green, red with gold and glitter?! The answer is that you might experiment with the colours but my wild guess is majority of people will buy the latter.
Christmas is also one of the most commercially justifiable worth spending time on design collections. Would there be a gift store, boutique, garden centre without a Christmas card selection?! Probably not. So, roll up your sleeves and get to designing lovely ranges.
This year, I have built on the success of my Fly range and decided to expand into Christmas. I have birds, birds, birds. As usual, I have experimented with ‘safe’ and with ‘wild’ designs. Some I know will sell well, others I think are a bit of a risk. However, they all help me understand my customers, old and new, so I can continue to create better greeting cards.
This blog post has just a tiny selection of what retailers have been ordering since February. They will be available for retail customers from August. Hope you like them and some of our cards are enjoyed by your loved ones.
It’s always lovely to be featured in an editorial, it is extra special when it is unexpected and when a design has been considered a trend-setter.
My coffee just got an extra kick one morning as my heron (or my trendy little friend as I called it) was in the trend section of an industry magazine. So, occasionally I hit the right trend, which explains why this bird range is so popular at the moment.
You can view the whole Fly range here and to read more of the greeting cards and stationery trends you can check the March issue of Progressive Greetings Magazine here.
Hope it inspires you to create something beautiful.