Licensing

I enjoyed drawing from an early age and have always had a true passion and flare for design. However, I went on to have an eclectic professional career spanning academia, science, retail management and fashion buying. In 2012 I founded SABIVO Design, a small greeting card publishing house, to fulfil a lifelong dream of running a creative business and provide a creative outlet for my soul. My greeting cards can be found in quality independent stores in the UK and abroad, on Faire, Etsy, Thortful. My surface pattern designs can be found on Spoonflower and as such my work can be transferred to products such as quilting fabrics, wallpaper and home decor.

My designs are inspired by the rural fields surrounding my studio and the love of nature. They have modern feel and blend contemporary watercolour illustrations with on-trend hand-lettering. I draw and paint all elements by hand, before being scanned, digitally enhanced and manipulated using digital software. I draw all elements separately and vectorize before use, therefore layouts and scales can be amended and adapted without loss of quality.

I enjoy traditional and digital illustration and design, but combine both to create the greeting card designs I sell or licence. I love the versatility of gouache and watercolour, from the depth of a thick paint-loaded gouache stroke to the softness and transparency of a single watercolour wash. However, I still find one of the most magical and exciting parts in creating a design the moment I start mixing the elements together on the computer and enhance them using Adobe Creative Suite (Photoshop and Illustrator) and Autodesk Sketchbook.

Over the years I have done commission pieces for private and trade customers and have licensed designs with International Card & Gifts Ltd G (UK), Zazous Editions (France) and Karto (Finland) to go on a variety of gift and stationery products for the respective foreign markets. I have therefore developed skills in placement illustration and repeat pattern making, which allows my work to be transferred to a variety of gift products. I am also open to discuss work on a freelance basis for editorial, commission and licensing projects.

Running a small creative business allowed me to experiment with different drawing styles and mediums, which in turn helped develop my personal artistic style. I am very trend aware and launch new design looks annually and add on designs to existing ranges frequently. I believe that by increasing the interest in the product offer in store, I add value and profitability to my customer’s businesses. This combined with my professional background, exhibiting at trade shows also means that I am up-to-date with all current trends, have a commercial design outlook and I am used to work under extreme pressure and tight deadlines.

My website holds the majority of my ranges on sale, while Instagram might give a glimpse or two towards my most recent work and some angles in my day-to-day life as an artist.

If you feel that my style fits with one of your projects, then I would be delighted to hear from you. Just drop me a line on info@sabivo.co.uk