Thinking of You Week runs 25 Sept 2017 – 1 Oct 2017 in the UK and it is the perfect week to send a happy thought, a smile or just a simple hello to somebody you love or care about. The idea is to inspire people to write greeting cards and by sending them, to create a wave of love, caring and happiness.
It has scientifically been shown that sending cards generates positive feelings and wellbeing. On top of that, a handwritten card is far more personal and special than a text message or the tasteless social media message.
So, grab a pen, make a cuppa and send a happy thought to someone special to you. I am sure they’ll love it.
Autumn Fair starts at the weekend and we hope to able to welcome you on stand 4D71.
We’ve worked hard to bring up NEW designs across Christmas, everyday and open spring captions, in order to help our lovely retailers stock up the shelves for the most important retail event in the calendar, not forgetting the birthdays and occasions in between.
We have also stocked up on smiles and chocs.
See you there,
Male cards are notoriously difficult to design, so it was such a lovely news for us that our recently released male range Great Times just flew off the shelves…both ours and of our great retail customers.
So, I have been very busy designing some additions to that range and we have now released more than 40 NEW designs. Plenty of bold black typography and copper metallic keep the range fresh, on trend and striking. The designs cover milestone birthdays, family relations, additional open birthdays and open caption ‘Dad’ cards.
Naturally, all our cards are designed and manufactured in England.
Our retail customers get a sneak peek with our newsletter updates. If you are new to us and think your customers would love our cards, please make sure you get in touch. If require paper catalogue and a sample card, just let us know and we will be happy to send one.
Creatively, Christmas is one of the most difficult ranges to do. It is probably because it has been done over and over again but is also the one where experimenting is most restricted. People like traditional designs. What is a Christmas card without robin, Santa, snow, presents etc. Would you buy a Christmas card in pink, blue and yellow or would it be in green, red with gold and glitter?! The answer is that you might experiment with the colours but my wild guess is majority of people will buy the latter.
Christmas is also one of the most commercially justifiable worth spending time on design collections. Would there be a gift store, boutique, garden centre without a Christmas card selection?! Probably not. So, roll up your sleeves and get to designing lovely ranges.
This year, I have built on the success of my Fly range and decided to expand into Christmas. I have birds, birds, birds. As usual, I have experimented with ‘safe’ and with ‘wild’ designs. Some I know will sell well, others I think are a bit of a risk. However, they all help me understand my customers, old and new, so I can continue to create better greeting cards.
This blog post has just a tiny selection of what retailers have been ordering since February. They will be available for retail customers from August. Hope you like them and some of our cards are enjoyed by your loved ones.
It’s always lovely to be featured in an editorial, it is extra special when it is unexpected and when a design has been considered a trend-setter.
My coffee just got an extra kick one morning as my heron (or my trendy little friend as I called it) was in the trend section of an industry magazine. So, occasionally I hit the right trend, which explains why this bird range is so popular at the moment.
You can view the whole Fly range here and to read more of the greeting cards and stationery trends you can check the March issue of Progressive Greetings Magazine here.
Hope it inspires you to create something beautiful.