Dreaming Of A White Christmas….

Bijoux Handmade Greeting Cards SABIVO Design 2016 SM

Let’s admit it, unless you are a retailer Christmas doesn’t really enter your mind until you realise you have some bulk gift shopping to do. So, for you to be able to complete that exciting exercise, retailers generally start planning their new Christmas offering as soon as the….previous Christmas finishes. We, as a publishing house, have to be even further ahead of retailers, therefore Christmas for us all year round design job.

For Winter 2016 we have expanded our best-selling range Bijoux with 40 open and occasion captions for Christmas.

Christmas Tree Handmade Greeting Card SABIVO Design SM

The contemporary range features delicate line work with pops of red and gold dots and on-trend hand-lettering. The designs are hand-illustrated and hand-finished with cup flower jewels and red festive bows. We proudly design and finish our cards here in England. They are competitively priced, 145 mm square, wrapped in gold envelopes and cello bags.

Christmas Handmade Greeting Card SABIVO Design SM

Retailers can benefit from complementary change of captions to suit their customer profile. If you are a gift retailer reading this blog post and feel our cards would be loved by your customers, simply get in touch and we will send a catalogue and a sample card along. Alternatively, if you wish to see the while range in the flesh, we will be showcasing it for the first time at Autumn Fair in September 2016. Find us on stand 4D26.

Best wishes,

SSK Signature

 

Are you ready for Spring?

Spring Fair is just around the corner and we will be launching 60 new designs at the weekend. It is the biggest trade show in the UK and hosts 300000 products from 3000 exhibitors and 64000 visitors attend it every Spring. It is where the planning for the year ahead happens.

We will be showcasing never seen before designs from three different ranges. First one is our new range Cockatoo, which we have been delighted to have been featured in Progressive Greetings. page 119. We are tapping on the tropical trend and it features parrots, flamingos, cocktails and tropical flowers and has true summer feel. The first 20 designs are across everyday and popular occasion captions. All designs are hand-illustrated and hand-finished with cup flower jewels and polka dot bows. We proudly design and hand-finish our cards here in England. The cards are 145 mm square and wrapped in rib craft envelopes and cello bags.

01 SABIVO Design Greeting Card Birthday Cockatoo

Then, we have our glamorous and chic range Bijoux. The monochrome line work features hand-illustrated elegant designs of fashion shoes, posh teacups, champagne flutes. The artwork is accentuated with gold paint and hand-finished with colourful cup flower jewels and organza bows. The 20 designs are across everyday and popular occasion captions. All cards are competitively priced to delight your customers. The cards are 145 mm square and individually wrapped in gold envelopes and cello bags.

02 SABIVO Design Greeting Card Birthday Owl 800

And at last, we have expanded our popular Garden range with 20 new everyday and occasion captions, featuring chicken, sheep, birds and abundance of colourful garden blooms. All designs are hand-illustrated and hand-finished with cup flower jewels and polka dot bows. The cards are 145 mm square, wrapped in rib craft envelopes and cello bags.

03 SABIVO Design Greeting Card Retirement 800

We have undergone the mighty task to totally revamp our product shots and the catalogue. As such, more that 250+ designs have been re-shot and re-touched and we are really pleased with the result. You can download the ranges when you click here and if you require trade prices or paper catalogues and a sample, please get in touch.

We would also like to invite you to visit us at Spring Fair so you can see the cards in the flesh and there would be all best-sellers too. So, if you are at the show come and see us on stand 3W18. If anything, we will have chocolate to top up your sugar levels and keep you going those long miles at the NEC.

We look forward meeting you and doing business with you.

Best wishes

SSK Signature

New Cards For Great Dads

I am truly delighted to have finally found time to design some cards for Dads. With Mums stealing all the attention and gratitude, Dads seem to be always overlooked. It has certainly been the case with me and designing some male cards. So, I am very pleased with the new release of Dads cards.

XO Dad Greeting Cards SABIVO Design 800

The quirky, hand-lettered designs are part of our best-selling XO range. All six designs are hand-drawn and have pops of red neon colour that keeps them on-trend, while the open captions assures all year round sales for retailers and card sending for customers.

I think you would love to know that our cards are designed and manufactured in England and are very competitively priced to ensure they fly off retailers shelves and that they can pass great value to their customers.

All retailers are welcome to contact us, should they require paper catalogue and a sample card.

The new range is available to order now and also will be exhibited at Spring Fair International. We would love to see you all at our stand 3W18.

I hope you like them as much I as I loved designing them.

Best wishes,

SSK Signature

 

All About Neon

XO Range SABIVO Design

Just hot off the press is our new XO range. We launched it at Spring Fair 2015 and here is the original blog post about it.

We quickly expanded it as it was so popular with retailers. We are delighted to see it appear on the pages of April’s Greeting Today Magazine, a must have read in the greetings industry. To see the whole editorial jump to page 40 for more details. We have pugs, flamingos, candles, cakes, owls etc., but above all many neon love hearts that surely will delight most customers.

Photos do not give justice to the lovely simplicity of the designs, so if you are a retailer and loving the minimalistic look, please get in touch for your complimentary sample and a trade catalogue.

Thank you,

SSK Signature

 

 

 

Do You Sell Your Product At The Right Price? – Part 1

I often get asked how a product and service is priced, because of my professional background in fashion retail and buying. So, in this post I am going to cover some basics, which you can apply when you price goods to sell, whether wholesale or retail.

Please note, all figures used are for figurative purposes only and are not reflection of what is out on the market. This post serves the only purpose to be your basic guidance where you do not know where to start from.

In service-based businesses charges are based on delivered  result per hour. Let say, you are a greeting card design consultant and your area of expertise is to consult the trends of the season, colour ways, new product releases etc. You would normally charge £30.00 per hour as you know this is the norm. However, to bring more business you offer a package, where the consumer is charged for 10 hours delivery but you give them 1 hour extra.  You can offer a certain consultancy cost per hour and a more value-for-money option if the client subscribes or uses your service on a regular basis.  If you are in the creative industry, you can start with fairly good example of charges per hour at the Artists Association and People Per Hour  and continue to shop around the web.

However, getting the price right of a product is slightly different than a service and it is really important as it is where your profit lies. As my business is within the greeting card industry, my examples will be for cards, but I’ll throw some some fashion retail knowledge too.

When you price for wholesale you can do ‘bottom up’ or vice versa and in this post we will cover the 1st part and in part 2 we will cover ‘top down’ pricing.

Let’s assume you are a supplier and embellish handmade cards and you can make a batch of 10 per hour to sell to shops. We take the handmade cards as an example as by nature they are time consuming to make, although materials are relatively cheap.  Let say it will cost you £4.00 to make the cards, your hour is worth £10 and you put overheads (rent & rates, water, travel, electricity, insurance) of 10p per card, just to simplify things.  You wholesale price will be:

Materials + Time + Overheads = Wholesale Price

£4.00 + £10.00 + £1.00 = £15.00

To obtain the price per card you divide the total by 10 and your wholesale price is £1.50. You have to be able to sell the cards for more than £1.50 as you can see that we have not added any profit in the equation.

You can also make a much more complex calculation and this time you assume you make 1000 cards per month, all different designs but taking roughly the same time to produce. Again, please, note, the numbers are just for visualisation purposes and they do not intend to reflect a precise calculation. You can further change them to reflect your situation, i.e. charge more per hour, have more or less profit, add VAT @20% etc. but the principle will be just as outlined below:

What makes your product Monthly Expenses
Production per month 1,000
Labour: 100 hours @ £6 £600
National Insurance + Public Liability Insurance £10.00
Materials: envelopes, cello bags, embellishment etc. £300
Sundries: stationery, postage etc. £20.00
Travel Expenses £20.00
Overheads: electricity, heating, phone etc. £50
Marketing: rent at fairs, brochures, business cards etc. £100
Total Wholesale Cost £1,100
Profit @20% £1,320
Wholesale Price Per Card  £1.32

So, if you go to a craft fair and sell your cards at the retail price of £2.99 you are making a good profit. On the other hand if you sell the same cards at £1.50 to a retailer, so they can sell them at £2.99 you will have to sell an awful a lot of cards to make a viable business.

Hope these examples were useful. If there is something not clear, just let me know, happy to answer any queries.

In the next blog post I will cover the approach of working out your wholesale cost when you know the retail price and also how retailers achieve their retail price. You might be a bit surprised what you will find out.

Best wishes,

SSK Signature