Have You Seen Our Hot New Ranges For Spring 2015?

We have just come back from Spring Fair and here are the three new ranges we launched at the show as well as the ‘wild card’ range we added literally in the last minute.  All ranges were launched exclusively at the trade show, so here is more about them.

First up is ‘Garden’. The range has 12 designs to cover the celebrated birthday milestones, including 65, 75 and 85 birthdays. We have used soft pastel palette with graphic accents. Every card is hand-finished  with pastel cup flowers, cotton polka dot bows and hand-glittered with golden spots. The range was really popular with garden centres and independent shops and we are very pleased with the reaction.

 Garden Range Birthday Handmade Greeting Card SABIVO Design L

 We also had a nod on the craft trend. ‘Gift Wrap’ is fresh modern range inspired by gift wrapping and fusing contemporary illustration with crafts. There are 6 female and 6 male open birthday designs.  Our cards are printed in the UK and hand-finished with jewels and a craft/twine bow. This range was popular with quirky independent boutiques.

Gift Wrap Range Jan 2015 SM

Our final planned range is ‘Mon Chérie’. It is French inspired range with 40 designs across everyday and milestone Birthdays and special occasions like Engagement, Wedding, Anniversary and Babies. Our cards are printed in the UK and hand-finished with polka dot cotton bows, pastel cup flower jewels and hand-glittered spots.

This is our first large range, which we launched without any preliminary test of the ground so to speak. We had such an excellent reaction from department stores and independents with elegant and feminine gift and product offerings that we are really pleased the gamble has paid off. The cards may soon fly far away as well but we shall keep you posted.

Everyday Ranges Cat Cover Jan 2015 SM

 Last but not least is ‘XO’ range. This fresh, modern range is inspired by current social and design trends. It fuses simple typography of handwritten messages with ornaments and drawings, which are really hot at the moment. It has contemporary feel where graphic captions are enhanced by pop of neon red colour. There are 12 designs, from birthday to occasions and as usual the cards are printed in the UK.

Personally, this is my favourite range and I called it my ‘wild card’ as I happen to come up with it just 2 weeks before the show. The reaction on this range was amazing and I can’t wait to share where it is going. It has been so successful that as soon as we manage to ship all orders I am back on the drawing board as there is a queue for further designs. The only problem with this range is that neon does not photograph well. My homework now is to find a way to show it better in the catalogue and if any of you lovely readers know a trick or to about neons, please share. I shall be most obliged for your help!

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 So, this is the range showcase we had at the current trade show and the reaction we got on them. I am very excited about their future. Don’t forget that all our ranges are available directly from us and you can view the entire collection on the trade side of the SABIVO Design website.

Happy browsing and ordering!

Best wishes,

SSK Signature

 

Christmas Cards on Card and Gift Network

Christmas may be truly over but we still would like to share with you one of our latest features.

T06 The One I Love Christmas Handmade Greeting Card SABIVO Design800

It was on Card and gift network, run by wonderful Charlotte Biggs and the feature was for special relations Christmas greeting cards, many of which were handmade, just like what we do. If you are an artist or a small business in the card and gift trade, it is worth considering joining Charlotte’s mailing list as she collates information for regular blog posts. The could be a great PR opportunity for you and the chance to get exposure to a new audience, absolutely free.

We were delighted how our Christmas range Twinkle sold this year both at the lovely shops we supply throughout UK and in mainland Europe and also with private customers, just like you. We wrote personalised cards, sent love letters, rushed super quick next day deliveries and on Christmas day SABIVO Design cards were opened across UK as well as in USA, Canada, Portugal, Bulgaria, Sweden and Denmark.

It is such a wonderful feeling to hear that you have found us on social media or simply by web search and love what we do. Many of you sent lovely testimonials, which we are most obliged to receive and are left at either the Etsy store, our Facebook page or Twitter. If you, the reader of this post, have received one of our cards and have a precious minute to share, please let us know how receiving one of our cards made you feel.

Thank you so much!

Best wishes,

SSK Signature

 

Should I Blog Or Not?

Hand drawn computer

Welcome to my new Blog. My name is Sabina and I, together with my husband Ivo, run SABIVO Design. We publish beautiful handmade greeting cards and trust us, it’s not just us saying it.

I did have a blog before and I was guilty of the common crime ‘blog to promote your own work’. I was exploring my creative side and thought to document it via a blog, but I got bored of myself pretty quickly. I blogged without purpose and I blogged because everybody was saying I should blog. However, I don’t follow orders very well, so I intentionally stopped blogging for some time. Surprisingly to me, people were following my posts and none of them were my friends, so forget the sympathy vote here. Apparently, I had something to say and it was interesting for people…I remembered that but I also had to see what the point of it was as my primary cause for blogging was not to make a blog that would generate revenue. It was mainly to raise my voice or share my own opinion and hopefully find likeminded people to have a good discussion and banter.

During the time I was not blogging I started my own publishing business (together with my better half, of course) and was building my own brand…dare I say so…Having arrived at the self-employed point through professional cross-roads of science, fashion retail management and fashion buying (we can get into details of this eclectic mix at another blog post) there where so many practical things I knew about business and also so many I did not know. Typically to all start-ups, I joined several organizations, attended business courses, gazillions of networking events and generally embraced the learning curve that all new businesses go through. The sole purpose was to ‘get out there’ and also having never been self-employed, to learn ‘best practice’ advice from the wise people in the big business world. As the time went by, most of the advice did not make basic business sense, not because it was wrong, but because most of the business advisors I was seeing have never run their own business or if they did it has closed down and they were not happy about it (had it closed down and they were happy about it is a different matter). The advice was passed to me with the best intentions but it was backed by scholastic graphs, theoretical assumptions or based on old-school sales techniques. It was not based on current business/economical climate, therefore it’s implications were not viable. Most importantly, it was outdated, it has not moved with time. I may not have degree in business but I do have bags of ‘real-life’ experience in retail and buying. I have spent considerable time on the shop floor and in the Head Office for both luxury and value retailer. I have also worked in academia and science and my professional path spans 17 years that I have worked for private, public and government organisations and in three countries. This puts me in a comfortable position with product development, costing, negotiation, merchandising, logistics, marketing, selling, promotions, customer service etc. I have also written research projects, scientific papers, spoken to international audiences, tutored students and won several educational and research awards. Having said that, I urge you to not take my words in this blog for granted, I am not an expert. Question me, doubt me and if you disagree with something, just let me know. But I do think I have commercial head and general business sense. The latter being the only message I was not getting well when I started – common business sense.

It is time to point out that among all business people I have met there were/are people who were/are like gold mines. They are knowledgeable, professional and happy to share their experiences in order to help. I have either stumbled upon them by chance or have actively searched for them and reached out. My advice to you (and I generally refrain from giving advice) if you happen to come across a ‘gold mine’, keep it and treasure it. Like all gold mines, it is rare, so make sure you recognise it once you face it, keep it and cherish the gift of knowledge that it passes on.

I have also ventured into mentoring activities through various organizations, so I do help with business advice. I do help even total strangers who get in touch with me through LinkedIn (when they see that I am a Mentor) and fire up their questions. People often ask me whether I have a blog to share my ideas, some step by step tutorials etc., which puts me back into the ‘should I blog or not?’ dilemma.

As the years went by it did make sense that I start my own blog especially as all blog and SEO gurus were singing the same song – how a blog can help a website visibility. However, the reason I found most exciting is actually the fact that I can share some ideas and potentially ‘talk’ to audience that I generally don’t have despite the whole social media hype (you can find SABIVO Design in most social media handles as ‘sabivodesign’, I am usually behind it). The reason is because our business operates as a trade supplier rather than retail outlet, although we have a small selection of greeting cards for our retail customers on www.sabivo.co.uk. We supply quality shops, department stores and boutiques throughout the UK and in mainland Europe. Often communication is just business related and I feel that I sometimes lose the human touch. I feel that a blog will be a fantastic way to reach to people with common interests and start discussions that you as a reader will be excited about, would love to read and/or participate.

This blog is aimed mainly at artists, not just because I am part of a creative industry. Along the way I have found that artists are actually the breed of people that generally lack business sense and even when offered business help their hearts just start beating in despair (sorry guys, no offence, but you know what I mean). This blog will hopefully de-mystify some aspects of staring and running a creative business. It can also be used by retailers as I have a soft spot for retail and love taking photos of visual merchandising and display. So, there will be hints and tips that owners of small independent shops without prior retail experience can use. I will blog a mix of common business sense, real-life examples from our first years in trading, interesting/useful knowledge, experience, some general stories or ideas I would like to share. I hope that you can use them to excite you, inspire you, help to accomplish things otherwise you couldn’t with your regular career or typical start-up. If this changes your life even in a smallest way, then I will be pleased immensely and my job will be done.

With very best wishes,

Sabina