Spring Fair starts at the weekend and we would like to welcome you on stand 3W18.
We are launching over 110 hand-painted designs across four everyday ranges, including Christmas 2018.
You can secure VIP ticket from us via: www.springfair.com/MTESF2557
If you have any questions, please don’t hesitate to contact us.
Look forward seeing you at the show.
We are delighted to announce that our NEW trade website is live now. To celebrate the launch we have an amazing launch offer and prize and a mailer was sent out last week.
The website allows our lovely trade customers to browse and order from all collections available. They can also download the e-catalogue in a magazine style fashion and the chat option gives an instant contact, should they need to discuss anything with us.
Some of the NEW designs we are launching at Spring Fair in February 2018 are available now in ranges Lucid and Fly.
Retailers already stocking our cards would notice that some feathery friends have shaken off their winter attire and have put on a rather cheery faces as sitting amongst spring foliage and fresh blooms. That’s right, we have added new designs to our popular range Fly and it has been much fun creating them.
The designs follow the same contemporary watercolours as original launch but updated with jewels and glitter dots. The new designs have everyday and age captions and they would help retailers refresh the store shelves for the birthdays and occasions now while their focus is still on the most important retail event in the calendar, Christmas. The cards are available to order as printed or handmade cards, both competitively priced.
To view the new designs and our new catalogue, please get in touch and we will be happy to send one along.
Male cards are notoriously difficult to design, so it was such a lovely news for us that our recently released male range Great Times just flew off the shelves…both ours and of our great retail customers.
So, I have been very busy designing some additions to that range and we have now released more than 40 NEW designs. Plenty of bold black typography and copper metallic keep the range fresh, on trend and striking. The designs cover milestone birthdays, family relations, additional open birthdays and open caption ‘Dad’ cards.
Naturally, all our cards are designed and manufactured in England.
Our retail customers get a sneak peek with our newsletter updates. If you are new to us and think your customers would love our cards, please make sure you get in touch. If require paper catalogue and a sample card, just let us know and we will be happy to send one.
I know people always love the stories behind the names (well, I do), so I will try to give you a glimpse of how it all started.
For me, greeting cards were meant to get something out of my system. With enough retail experience to know that lacking design credentials and technical knowledge would give very limited legs to my venture I set plan A to go to the Ladder Club (I mentioned this Club back in one of my posts), so I would get design help, then do a trade show and put it all to bed. That plan massively failed as I’ve later learnt that the Ladder Club doesn’t actually help with design critique and was fully booked up when I did my query. So, I did that first trade show (Top Drawer) anyway, which surprisingly turned out brilliant. I had to quickly come up with plan B, which I am still working on. My husband keeps me sane and helps a lot with admin, IT and at trade shows. He passes expert opinion on new designs, so when he doesn’t like something I know it’ll sell well.
Nowadays, I learn a lot about design from You Tube videos, reading online magazines like Moyo, from fellow publishers in the greeting card industry, the Ladder Club and spend reasonable time on visual platforms like Instagram and Pinterest.
My designs style has changed over the years and this year I am hitting the spot with what is closer to me. I have some contemporary birds with metallic, which proves to be very popular with buyers.
I keep the best bits from my previous life as a Business Mentor at The Prince’s Trust and occasionally have meetings/invited talks with entrepreneurs at the Peter Jones Enterprise Academy at Leicester College. I say/fool to myself that all this keeps me young.
Last but not least, cheers to plan B. It often turns out to be plan A.
Hope this inspires you to go on and make your plan B a very successful one.